Post by account_disabled on Jan 9, 2024 5:27:25 GMT
positioning factors between those who declare themselves part of the "top 10% SEO" (8.1% of those interviewed) and all the others: The answers of the top 10% SEO compared to others You can easily see that the top 10% on average gave more weight to the best ranked signals and much less weight to those at the bottom. What will impact SEO the most in the next 3 years? Here 0 stands for “no impact” and 4 for “huge impact”. Future trends in SEO in the next 3 years The main fear is that Google could enter into direct competition with publishers
(which is already happening for many queries, or tourism sectors), and that Phone Number List they could increase click-free searches . Another big jolt could come from advances in artificial intelligence and machine learning . Rand Fishkin's analysis Compared to studies on Moz ranking factors from the previous 14 years (2015, 2013, 2011, 2009, 2007, 2005), 5 interesting trends emerged: For the first time, content has surpassed links and keywords : in the first studies, keywords were always at the top of the most voted factors and then, for almost a decade, links were . Relevance/relevance and quality of content now dominate. Rand believes this perception is generally correct (although links are still a close second), and reflects the great strides Google has made in understanding what content can satisfy users' search intent. Is the weight of anchor text decreasing? :
anchor text has always been at the top in all past studies, while today it is no longer even in the top 10. Fishkin thinks that, although the absolute rating is probably wrong, Google has finally moved away from the excessive dependence it had on this signal for the last 20 years. Mobile friendly and loading speeds are higher than expected : Rand thinks that these 2 factors don't weigh that much on ranking (at least not directly). Seeing them so high could mean that many SEOs are linking correlation to causation (which is not always true). Quantity of content and age of the website : Fishkin believes that although these 2 signals correlate with high rankings, they are not technically used by Google for this purpose. He is therefore surprised (and also a little disappointed) to see them so high.
(which is already happening for many queries, or tourism sectors), and that Phone Number List they could increase click-free searches . Another big jolt could come from advances in artificial intelligence and machine learning . Rand Fishkin's analysis Compared to studies on Moz ranking factors from the previous 14 years (2015, 2013, 2011, 2009, 2007, 2005), 5 interesting trends emerged: For the first time, content has surpassed links and keywords : in the first studies, keywords were always at the top of the most voted factors and then, for almost a decade, links were . Relevance/relevance and quality of content now dominate. Rand believes this perception is generally correct (although links are still a close second), and reflects the great strides Google has made in understanding what content can satisfy users' search intent. Is the weight of anchor text decreasing? :
anchor text has always been at the top in all past studies, while today it is no longer even in the top 10. Fishkin thinks that, although the absolute rating is probably wrong, Google has finally moved away from the excessive dependence it had on this signal for the last 20 years. Mobile friendly and loading speeds are higher than expected : Rand thinks that these 2 factors don't weigh that much on ranking (at least not directly). Seeing them so high could mean that many SEOs are linking correlation to causation (which is not always true). Quantity of content and age of the website : Fishkin believes that although these 2 signals correlate with high rankings, they are not technically used by Google for this purpose. He is therefore surprised (and also a little disappointed) to see them so high.
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